# bedrockanalytics.com

> AI-optimized mirror of bedrockanalytics.com containing 50 pages totalling 33,084 words of clean markdown content, structured data, and semantic HTML. Original source: https://bedrockanalytics.com. Last updated: 2026-09-01T06:09:41.210Z.

Each page is available as HTML (with JSON-LD structured data) and Markdown (text-only, ideal for LLMs and RAG).

## Homepage

- [Home | Bedrock Analytics](/content/site-root.html): CPG DATA ANALYTICS & AI PLATFORM
Better Brands Build on Bedrock.
Bedrock harmonizes every data source you have and turns it into answers, buyer-ready presentations, strategic recommendations, real-time alerts, and custom apps. Start building with Bedrock today. GET DEMO (385 words)

## Articles & Blog Posts

- [blog/element_category/sections/index.html](/content/blog/element_category/sections/index.html) (328 words)
- [Driving Growth with an Effective CPG Distribution Strategy | Bedrock Analytics](/content/blog/distribution-strategy/index.html): A well-crafted distribution strategy is the key to delivering products to consumers in an effective and efficient way., In the highly competitive consumer packaged goods (CPG) industry, it's not enough to simply deliver products to customers—companies must do so in the most efficient and effective way possible to achieve repeat business. The key to achieving this lies in the implementation of a well-crafted distribution strategy that aligns with a company's overall (1,006 words, Apr 12, 2023)
- [4 Emerging Trends From the 2020 Winter Fancy Food Show Floor | Bedrock Analytics](/content/blog/4-emerging-trends-winter-fancy-foods-2020/index.html): The annual Specialty Food Association Winter Fancy Food Show is a great place to get a read on market trends that have not yet hit the shelf., It was our pleasure last month to attend the SFA’s Winter Fancy Food Show — a major trade show for the specialty food industry, held in San Francisco every January. The show always proves an excellent opportunity to connect with present and future Bedrock customers, meet with the best (1,106 words, Feb 5, 2020)
- [Step-By-Step: Turning Sales Data Into Sales Opportunities | Bedrock Analytics](/content/blog/step-by-step-turning-sales-data-into-opportunities/index.html): Uncovering CPG sales opportunities is like finding needles in haystacks. Leverage sales data to quickly find the opportunities that fit your brand., Bedrock’s Key Takeaways 

 	Frame your product KPIs by category, retail channel, and region to surface the most critical insights.
 	Look to market data for any distribution voids or expansion opportunities that match your product’s strengths.
 	Unite your sales data and (811 words, Jan 29, 2020)
- [When Strategic Opinions Conflict, Let Data Be Your Guide | Bedrock Analytics](/content/blog/when-strategic-opinions-conflict-let-data-be-your-guide.html): Don’t just rely on intuition when crafting a sales strategy. Instead, use data as a compass to resolve conflict and guide you to the correct solution., Bedrock’s Key Takeaways

 	Data resolves more strategic business conflicts than intuition alone.
 	Trend-chasing will only develop your brand if the data suggests you’ll make a return on the investment.
 	Targeting specific market segments is the most effective way to put a (933 words, Dec 9, 2019)
- [The Perfect CPG Stocking Stuffer: How To Find Holiday Growth Opportunities With Limited Data | Bedrock Analytics](/content/blog/holiday-growth-opportunities-limited-data/index.html): Here’s how emerging CPG brands can leverage data analytics to capitalize on holiday growth opportunities for seasonal sales lift., Bedrock’s Key Takeaways 

 	When creating a holiday sales strategy, emerging CPG brands should focus on seasonal trends over general trends.
 	Maximize the impact of holiday sales by targeting your most valuable consumer groups.
 	Always remember to orient sales stories around (789 words, Nov 19, 2019)
- [How CPG Brands Find The Biggest Growth Opportunities For New Products | Bedrock Analytics](/content/blog/cpg-growth-opportunities/index.html): How do manufacturers with limited resources choose between two promising growth opportunities? Here are a few ways data visualization tools can help., Bedrock’s Key Takeaways 

 	Don’t shoot for the moon by unrealistically targeting major retail chains. Seek out growth opportunities that will help you realize achievable business goals.
 	Growth opportunities take many forms. Your brand can seek out new retail accounts, store counts, expand within an (685 words, Nov 1, 2019)
- [How To Pinpoint The Right Price Point For Each CPG Retailer | Bedrock Analytics](/content/blog/right-price-point-per-retailer/index.html): Any CPG brand looking to expand its reach must assign a price point that accounts for retailers, customers, and the category landscape., Bedrock’s Key Takeaways 

 	Take some time to evaluate whether your CPG brand is truly ready for conventional retail. If it’s not, you’re unlikely to get a do-over.
 	Adopt a pricing strategy that reflects both your expenses and the expectations of your chosen category. (1,227 words, Oct 21, 2019)
- [3 Natural Trends That Will Impact Conventional CPG Retailers in 2020 | Bedrock Analytics](/content/blog/natural-trends/index.html): Natural trends are driving growth and innovation in the CPG retail space, and the impacts will be felt in 2020 and beyond., BEDROCK’S KEY TAKEAWAYS

 	Plant-based meat and milk alternatives are now mainstream food products.
 	Organic food items are increasingly common across product categories.
 	Customers are seeking out “functional food” items that meet a variety of health needs beyond basic nutrition.




In CPG, Natural Trends are Becoming Mainstream
It wasn’t so long ago that natural food categories were (944 words, Sep 18, 2019)
- [These 8 Data Points Should Be in Every Sales Report for CPG | Bedrock Analytics](/content/blog/sales-report-for-cpg/index.html): To clearly communicate brand value, sales forecasts, pricing strategies & more, CPG sales reports need to compile key insights from these relevant datasets., BEDROCK KEY TAKEAWAYS

 	Any sales report for CPG must be able to summarize how well a product is performing, and where it is performing well.
 	Analysts should narrow their focus to essential key performance indicators.
 	Don’t forget to account for incremental sales that highlight promotional performance.




What Data is Required When Creating a Sales (968 words, Sep 16, 2019)
- [Bedrock Analytics Reports Product Innovation, Leadership Team Additions & Rapid Revenue Growth](/content/blog/bedrock-analytics-reports-product-innovation-leadership-team-additions-rapid-revenue-growth.html): CPG analytics company making fast strides towards its vision of democratizing insights for CPG analysts, sales and category managers, CPG analytics company making fast strides towards its vision of democratizing insights for CPG analysts, sales and category managers



Bedrock Analytics announced today that it more than doubled its revenue from January to July of 2019 — a period that saw the company deliver unprecedented product innovation for the (250 words, Aug 14, 2019)
- [What Goes Into A Slotting Fee?](/content/blog/what-goes-into-a-slotting-fee/index.html): CPGs face many costs bringing new products to shelves, but few are higher than slotting fees. What are slotting fees & how can you make the most of them?, Bedrock Key Takeaways




A slotting fee is a one-time charge that manufacturers pay to place their products on retail shelves.
Slotting fee prices can vary wildly based on the product, CPG category, or how many locations will shelve a product.
Vendors can reduce fees through a variety of techniques, such (921 words, Aug 14, 2019)
- [What is FMCG?](/content/blog/what-is-fmcg/index.html): The fast moving consumer goods segment is growing, but competition is stiff. How can CPG data analysis help FMCG manufacturers unlock new opportunities?, Bedrock Key Takeaways




Fast-moving consumer goods are consumer products that tend to be sold quickly at a low cost.
FMCG products tend to have low profit margins but they are sold at exceptionally high volumes, making them an ideal proving ground for new startups.
Many customers prefer the convenience of (776 words, Aug 7, 2019)
- [How to Successfully Expand from Natural Retail to Conventional Retail](/content/blog/expand-natural-conventional-retail/index.html): A success story for natural retailers sells only a fraction of what is expected at conventional channels — strategize accordingly., Bedrock Key Takeaways




A success story for natural retailers sells only a fraction of what is expected at conventional channels — strategize accordingly.
Conventional retail customers are more risk-averse to expensive, niche products than natural shoppers. Address conventional needs with price cuts or promotions, and increase your marketing efforts (986 words, Aug 1, 2019)
- [Analyze the Effectiveness of Promotions with Bedrock’s Newly Updated Promo Stats & Benchmarking Visualization](/content/blog/promotion-stats-benchmarking-visualization/index.html): Bedrock's updated Promo Stats & Benchmarking visualization tool allows users to dig into the effects of their promotions with increased functionality., If you’re like most CPG manufacturers, you rely heavily on special promotional events to drive sales for your products. Whether it’s price discounts, buy-one-get-one (BOGO) offers, advertising and marketing campaigns, coupons or something else, promotions are at the very heart of your sales strategy.



But how well do you really (686 words, Jul 26, 2019)
- [Bedrock Innovates with New Platform](/content/blog/bedrock-innovates-react-upgrade/index.html): The Bedrock Analytics Platform has undergone a major infrastructure update to the latest front-end framework, React., We are proud to announce that Bedrock has undergone a major infrastructure update where we have re-platformed to the latest front-end framework, React.  We consistently reinvest our resources to improve our services, products and support to ensure that we stay ahead of our (205 words, Jul 18, 2019)
- [How To Address Declines and Deletes at Retail](/content/blog/address-declines-and-deletes-at-retail/index.html): Unaddressed declines and deletes at CPG retail can erode market share and lead to discontinuation, but a strong data story can restore retail confidence., Bedrock Takeaways




Discontinuation at retail is usually a gradual, not sudden, occurrence
Using data, you can recognize the patterns that can lead to discontinuation 
Data-driven selling stories can be tailored for almost every retail situation, if you know what you need to accomplish (926 words, Jul 10, 2019)
- [So You Got Onto Retail Shelves. Now What?](/content/blog/retail-shelves-square-one/index.html): Getting your products on retail shelves is just the first step of expanding and scaling your brand. Welcome to square one. Now what?, Bedrock Key Takeaways




Introducing new products to store shelves doesn’t increase sales. You need a promotional strategy that will attract initial customers.
Getting onto retail shelves isn’t free. Account for additional production costs and fees well in advance.
No two retailers are alike. Leverage data that is specific to each (962 words, Jun 19, 2019)
- [Bedrock Announces Dynamic Selection, a New Way to Filter Your Data](/content/blog/bedrock-announces-dynamic-selection/index.html): Bedrock's Dynamic Selection Offers a Better Way to Filter and Analyze Products Across Multiple Metrics, Attributes, and Complicated Category Structures., What is Dynamic Selection & How Does it Work?



Dynamic Selections is a way for the Bedrock platform to filter databases...well, dynamically, and choose products based on specific set of filters — available product attributes like subcategory type (e.g. kombucha vs. coconut water), packaging materials (e.g. plastic vs. glass containers), (323 words, Jun 5, 2019)
- [How Smart Data Visualization Tools Make CPG Analysts Better](/content/blog/smart-data-visualization-tools-make-cpg-analysts-better.html): By leveraging automated data visualizations, analysts are better equipped to focus on strategic opportunities over endless ad hoc tasks., Bedrock Key Takeaways



The following types of visualizations can help analysts parse and articulate complex data sets:




Topline reports and presentations can be augmented with compelling visual aids.
Weekly promotional charts can be automated using saved visualizations.
Automated visualizations augment final reports & decrease time spent on (910 words, May 24, 2019)
- [Bedrock Analytics Announces Sales Decomposition Tool, Now in Preview | Bedrock Analytics](/content/blog/bedrock-analytics-announces-sales-decomposition-tool.html): Use Bedrock's Sales Decomposition to dig into the key metrics that drive your total unit and dollar sales across products and markets., At Bedrock, our mission is to help our customers understand the numbers behind their businesses by unlocking the insights hidden within the source data they receive from syndicated providers and retail portals. 



Our engineers and analysts are always working on finding new ways to discover and present these (321 words, May 16, 2019)
- [Bedrock Analytics Announces New Executive Summary, Now in Preview](/content/blog/bedrock-analytics-announces-new-executive-summary-now-in-preview.html): CPG sales, marketing & executive stakeholders can now get a summary of product, brand and category performance presented in plain English., We're thrilled to announce the latest feature of the Bedrock Analytics platform: the Executive Summary.



The nation's top CPG analysts, and sales and marketing managers are using our platform every day to uncover insights within their syndicated scan data. They're creating clear, powerful visualizations from those insights, and exporting (242 words, May 9, 2019)
- [In a Data-Driven World, CPG Analysts are More Valuable than Ever](/content/blog/data-driven-cpg-analysts-brand-value/index.html): Why CPG manufacturers will always need analysts who can help brands expand and thrive beyond just the basics of reporting., Bedrock Key Takeaways




CPG analysts spend roughly 80% of their time on generalized reporting tasks.
By reducing reporting time, analysts can focus on high-level insights that create new opportunities for their brand.
Data visualization tools like Bedrock Analysts make analysts more effective across the organization.




  (816 words, Apr 27, 2019)
- [5 Opportunities CPG Category Analysts can Pursue with Data Analytics](/content/blog/5-opportunities-cpg-category-analysts/index.html): How CPG Category Analysts can Supercharge their role by moving from day-to-day reporting to insights-driven analytics that power business results., Bedrock Key Takeaways:



With data analytics, CPG category analysts can elevate their impact on their company's bottom line by accomplishing the following tasks:




Find the right shelf placement strategy to optimize sales
Investigate Distribution voids and new channel distribution
Analyze competition within a product category.
Collaborate cross functionally (1,255 words, Apr 17, 2019)
- [The Importance Of Data For Agile CPG Companies](/content/blog/importance-of-data-for-agile-cpg/index.html): For agile CPG manufacturers, data analytics is an imperative investment in the core health of any successful, growing brand., Bedrock’s Key Takeaways:




CPG manufacturers shouldn’t have to choose between organizational agility and data analytics.
The best companies visualize trends, opportunities, and weaknesses with data while quickly adapting to a changing marketplace.
Data Analytics might seem like a luxury expense, but it’s actually an investment in the foundation of any growing (1,021 words, Apr 10, 2019)
- [How to Win at Category Reviews](/content/blog/win-category-reviews/index.html): A Bedrock Analytics playbook assisting CPG brands in the building of sales stories for retail buyers during category reviews., Once again, it's that magical time of year — Category Review season, when retailers open the door for manufacturers to plead their cases for expanded shelf space, pitch new products, and conduct line reviews in order to set goals, expectations, and strategic plans for the coming year.



This process lies (449 words, Apr 5, 2019)
- [How to Buy the Right CPG Data Package at the Right Cost](/content/blog/choosing-cpg-data-packages/index.html): The CPG industry has become highly data-focused, and understanding available CPG data packages can be the deciding factor in the success of an entire brand., The CPG industry is undergoing a period of remarkable change. Manufacturers and retailers are witnessing rapid growth across many packaged goods categories, and it’s happening faster than at any other point in CPG history. These days, it’s possible for a manufacturer to go from new entrant to game-changing brand in just two to (1,162 words, Mar 13, 2019)
- [Healthy, Sustainable, Organic: Tracking the Growth of Natural Foods](/content/blog/healthy-sustainable-organic-tracking-natural-foods-growth.html): Natural Foods are no longer a niche food category. CPGs that grasp the nuances of the movement will be well-positioned to take advantage of opportunity., Recent years have seen a dramatic increase in consumer demand for products falling under the classification of “Natural Foods.”

As a marketing term, Natural Foods was originally applied to products that were non-processed or lacked certain food additives. It was often applied vaguely or inconsistently, and has since grown to include health (703 words, Mar 6, 2019)
- [The Beginner's Guide To CPG Data Analytics](/content/blog/beginners-guide-cpg-data-analytics/index.html): CPG data analytics may seem daunting at first, but a closer look reveals many simple ways it can benefit your product categories., As with many industries in the 21st Century, the CPG market is facing major change. Factors ranging from slow to negative retail growth, increased competition from e-commerce platforms, and rapidly changing demographics have left the CPG industry open for disruption. In response, organizations are turning to data analytics to increase productivity and efficiency. (963 words, Feb 27, 2019)
- [Bedrock's Peter Harvey Speaks to SalesTechStar: Using Technology and Analytics to Drive Value from CPG Data](/content/blog/peter-harvey-salestechstar-interview/index.html): Read this SalesTechStar interview with Bedrock Analtyics' Director of Sales Peter Harvey., Peter Harvey, Director of Sales at Bedrock Analytics, manages a team that helps CPG salespeople and business managers use analytics and data visualizations to glean powerful business insights. These insights can be used to affect meaningful change for an organization. He’s seen first-hand how automation is transforming the work of sales professionals. (344 words, Oct 29, 2018)
- [What CPG Manufacturers Need to Know About Retailer's Pricing Strategies](/content/blog/what-cpg-manufacturers-need-to-know-about-retailers-pricing-strategies.html): What retailers need to know about CPG manufacturers’ pricing strategies, part one of a two-part series on CPG pricing strategies., In part one of this series, we looked at what a retailer needs to know about CPG manufacturers’ pricing strategies, pointing out that if the two parties can work together to build accurate forecasts and volume goals, they are more likely to arrive at a price point that (813 words, Oct 11, 2018)
- [What Retailers Need to Know about CPG Manufacturer's Pricing Strategies](/content/blog/retailer-pricing/index.html): What CPG manufacturers need to know about their retailers' pricing strategies, part two of a two-part series on CPG pricing strategies., What Retailers Need to Know about CPG Manufacturer’s Pricing Strategies

As a retailer, you hold all the cards when it comes to price setting for the products that appear on your shelves. You get to decide whether you want to price an item as a loss leader, a profit center, a cart filler, or (819 words, Sep 17, 2018)
- [Bedrock Assist Combines the Bedrock Analytics Platform with Expert Professional Services to Create Stunning Sales Presentations](/content/blog/bedrock-assist-combines-bedrocks-analytics-platform-with-expert-professional-services-to-create-stunning-sales-presentations.html): Announcing Bedrock Assist, combining the Bedrock Core platform with professional services to design & create custom presentation decks that deliver results., In the consumer goods industry, the last mile of data analytics is creating a presentation that wows its recipients by tying together impressive charts and visualizations with an interesting narrative that tells a convincing story. We have nearly perfected delivering CPG-specific visualizations in record speed. Our next challenge is helping our clients turn (437 words, Jul 19, 2018)
- [Q&A with Bedrock Customer Success Professionals](/content/blog/customer-success-qa/index.html): Bedrock customer success reps on how CPG brands can integrate analytics into their business cuture to drive success across thgeir organizations., 1. Can you please tell us a little about yourselves and what you do at Bedrock Analytics?

Marlene: I have been in the CPG industry since 1997, when I started at Clorox in the Hidden Valley & KC Masterpiece Division as a Sales Analyst. I have spent my entire career in this industry, focusing primarily on (1,627 words, Jul 15, 2018)
- [Get Fast, Expert CPG Consulting Advice from Bedrock's Personal Analyst tool.](/content/blog/get-fast-expert-cpg-consulting-advice-bedrocks-personal-analyst.html): One of Bedrock Analytics most useful features is our Personal Analyst -- giving you access to live assistance with the product when you need it most., If you’re a sales or marketing manager in today’s CPG industry, your job involves poring over mountains of data to craft convincing stories that make retailers want to carry your product. But how many times have you struggled to find exactly the right data to tell the story you want it to or been tripped (570 words, Jul 7, 2018)
- [Bedrock Analytics Closes $7.2 Million Funding to Bring Intelligent Analytics to the Consumer Packaged Goods Industry, Launches Bedrock Core 2.1](/content/blog/bedrock-analytics-closes-7-2-million-funding-bring-intelligent-analytics-consumer-packaged-goods-industry-launches-bedrock-core.html): Oakland based Bedrock Analytics closes seed-round funding and launches a fully updated version of its centerpiece product, Bedrock Core 2.0., OAKLAND, CALIF. (PRWEB) JUNE 07, 2018
Bedrock Analytics, an intelligent analytics and insights automation platform for the Consumer Packaged Goods (CPG) industry, has completed a $7.2 million round of financing, led by Cervin Ventures and Illuminate Ventures, with participation from other private and institutional investors. The company also announced the launch of Bedrock Core, version (748 words, Jul 7, 2018)
- [CPG Brand Analysis: How to Establish Your Brand's Performance to a Retailer](/content/blog/cpg-brand-analysis-how-to-establish-your-brands-performance-to-a-retailer.html): No matter what your CPG company makes, the best way to win category reviews and gain market share is to etablish your brand performance to a retailer., Building your brand in the retail landscape pays off in the CPG space, which is why CPG companies should make a concerted effort to maintain a win-win partnership with retailers.

Whether you’re targeting online retailers like Amazon or traditional retailers like Wegmans, or both, establishing your CPG brand should start off with collaboration. This collaboration should (522 words, Jun 9, 2017)
- [You Can't Disrupt an Emerging Brand without Agility | Bedrock Analytics](/content/blog/you-cant-disrupt-a-cpg-disruptor-without-agility/index.html): When it comes to breaking into new markets and building presence at shelf, emerging CPG brands have to move swiftly and intelligently to compete with established brands., There is an ongoing David-and-Goliath story in the Consumer Packaged Goods (CPG) industry today — and the “Goliaths,” the largest CPG players, are beginning to realize they are losing the battle. According to a McKinsey CPG survey report, large CPGs’ average compound annual growth rate (CAGR) was flat over the past four (708 words, Oct 24, 2016)
- [Top 3 Concerns of Retail Buyers](/content/blog/top-3-concerns-of-retail-buyers/index.html): Know what your retail buyers expect from you before you walk into that category review meeting., …and how Analytics can help.




According to McKinsey, by 2030, CPG industry players will have to deal with five major trends in order to stay in front of the competition: the changing face of the consumer, evolving (994 words, Jul 26, 2016)
- [How to increase your sales velocity without breaking the bank](/content/blog/how-to-increase-your-sales-velocity-without-breaking-the-bank.html): Increase your CPG sales velocity without going beyond your budgetary and resource contrainsts., Sales velocity is a measure of how fast your product moves off shelves and into consumers’ shopping carts wherever it’s sold in retail stores. There are tested levers that a CPG manufacturer can adjust to optimize a brand’s sales velocities.




Here are 4 strategies for revving up (688 words, Jul 17, 2016)

## Listings & Categories

- [Bedrock Analytics, Author at Bedrock Analytics](/content/blog/author/luke/index.html) (195 words)
- [Robert Esquivel, Author at Bedrock Analytics](/content/blog/author/robertesquivel/index.html) (195 words)
- [Michael Tallia, Author at Bedrock Analytics](/content/blog/author/miketallia/index.html) (195 words)
- [Leo Li, Author at Bedrock Analytics](/content/blog/author/leoli/index.html) (195 words)
- [Bedrock Analytics, Author at Bedrock Analytics](/content/blog/author/bedrockonline/index.html) (195 words)
- [Bedrock Engineering, Author at Bedrock Analytics](/content/blog/author/bedrockeng/index.html) (195 words)
- [Isaiah Fitzgerald, Author at Bedrock Analytics](/content/blog/author/isaiah/index.html) (195 words)
- [Will Salcido, Author at Bedrock Analytics](/content/blog/author/willsalcido/index.html) (195 words)
- [Maya Blackburn, Author at Bedrock Analytics](/content/blog/author/mayablackburn/index.html) (195 words)

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